Market Research


Marks & Spencer
Compass Group
GL Hern
Department of Health
Nathaniel Lichfield
Coca Cola

Market Research

Allegra Strategies works with established, emerging and often new brands to help make them greater by delivering better understanding of customer needs and purchase behaviour.

Our expert researchers employ a range of advanced methodologies to deliver incisive insight via quantitative and qualitative analysis. Projects are designed and implemented to meet bespoke client needs. Core research tools used include online and mobile surveys, telephone, field/in-store, face-to-face, focus groups or observational research.

Typical research assignments include:

  • Customer satisfaction surveys
  • Customer experience audits
  • Purchase behaviour analysis
  • Competitive benchmarking
  • Product and concept testing
  • Household shopping surveys
  • Stakeholder interviews
  • Survey design and research consultancy

With more than 15 years' experience working with some of the world’s most successful consumer-facing businesses, Allegra Strategies is renowned for the delivery of the highest quality research available.