How Britain Eats!™ Consumer Insight Programme: Report I – May 2008

Description:
How Britain Eats!™ is a definitive research programme focussing on UK consumers’ eating and drinking patterns, food & beverage shopping behaviour and ethical consumerism.  Comprising an annual dialogue with more than 6,000 consumers, the programme represents the most in-depth research ever undertaken in this area. 

The research uses a combination of face-to-face, telephone and online research methodologies to produce a series of qualitative and quantitative consumer and customer insights. 

Key Questions:

• Who shops where and why?
• What do consumers think of each of the major supermarket brands and of supermarket choice?
• How are cooking and eating habits changing at home and why?
• What do we most like to eat?
• How often do consumers eat out and how is this changing?
• How is consumption and purchase behaviour being shaped by healthier eating patterns?
• Who is looking for what on food labelling?
• What are consumers’ perceptions on the ethical priority areas for food retailers?

Methodology:
Report I involved over 1,200 household telephone interviews with a representative sample of UK consumers.  Interviews were completed February – April 2008.  The results were released in May 2008 and provide a rich source of consumer insight for senior executives and business decision makers across food & beverage manufacturing and supply, food retail and foodservice.  The report contains 80 pages.

Table of Contents:
For detailed information on the contents included within Report I, click here

Sample Extracts:
For a flavour of the report’s insights and style of analysis, click here

Purchase Details:
How Britain Eats!™ Consumer Insight Programme: Report I – May 2008 is available for £1,500 + VAT (PDF or hardcopy). 

Contact for Further Information

For further information on Allegra’s Food Strategy Forum please contact:

Jeffrey Young
Managing Director
Tel Direct:  +44 (0)20 7691 8830
Email: jyoung@allegra.co.uk

Bridget Mastino
Tel Direct:  +44 (0)20 7691 8840
Email: bmastino@allegra.co.uk

Allegra Strategies Limited
No. 1 Northumberland Avenue, Trafalgar Square
London WC2N 5BW
Tel: +44 (0)20 7691 8800
Fax: +44 (0)20 7691 8810

Full List of Allegra Publications