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Project Café8 Europe and UK, Allegra’s definitive study on the European coffee shop market will be launched at the European Coffee Symposium 08.

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Programme

  Thursday 16th October 2008, London Coffee Shop Tour
 
 
  09:00 London Coffee Shop Tour
Group A (tour finishes at 12:30)		 Visit of London's latest branded coffee shop concepts and best-in-class independent operators accompanied by Allegra's market analysts
  13:30 Group B (tour finishes at 17:00)
 
  19:30 Pre-Event Networking Reception *

  Friday 17th October 2008, European Coffee Symposium 2008
 
  08:00 Breakfast Briefing
  09:00 Registration/Coffee
  09:45 Opening Address
 
  09:50 Caffè Nero
Paul Ettinger,
Head of International Food & Beverage
 		 The Story of Caffè Nero
Achieving success and the connection between coffee, food and environment
Opportunities abroad for an entrepreneurial leader
    SSP Group
Paul Passmore,
Portfolio Strategy Director		 Building a global brand portfolio within an international travel context
Latest trends across the European travel sector
    Starbucks Coffee France
Philippe Sanchez,
Managing Director

 It will never work in France!
    Drie Mollen
Murray Leslie,
Managing Director
(Gala Coffee)
 		 Drie Mollen as a truly European Roaster and the growth of sustainable coffee within the private label sector, in and out of home
 
  11:00 Coffee Break
 
  11:30 McDonald's Germany
Vicki Fuller,
Head of McCafés
 		 How a fast food chain established a coffee empire across Europe
Brand benefits of coffee and impact on customer profiles and perspectives
    Nestlé Professional
David Field,
Managing Director

 Maximising opportunities and meeting the needs of a diverse client base
    First Choice Coffee
Elaine Higginson,
Managing Director		 Latest Developments in Coffee Equipment Technology
Meeting the service needs of global clients
 
  12:20 Panel Discussion 1
  12:50 Lunch (provided)
 
  14:20 Allegra Strategies Ltd
Jeffrey Young,
Managing Director
 		 Current and future industry trends and developments
Presentation of key findings from Allegra's Project Café Europe Report 2008
    Fairtrade Foundation
Harriet Lamb,
CEO

 Fairtrade issues and perspectives
Making a difference: business and social benefits
    Kraft Foods
Jonathan Horrell,
Corporate Affairs Director

 Building sustainability into Kenco
    Welcome Break Group
Rod McKie,
CEO
 		 Building a coffee brand to compete with global giants
Meeting the needs of highly mobile and time pressed customers
 
  15:30 Coffee Break
 
  16:00 Solo Cup Europe
Tony Waters,
Managing Director

 You can't drink coffee out of a paper bag: Challenges and opportunities for the supply chain
    Lavazza S.p.A.
Barry Kither,
UK Sales & Marketing Director		 Connecting with consumers across diverse European markets - An Italian perspective
Case study: Lavazza 2008 Calendar launch
 
  16:35 Panel Discussion 2
  17:30 Networking Reception
  20:00 Dinner and Awards Ceremony - Proudly supported by 
  22:45 End of European Coffee Symposium 2008

* Optional

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Proudly supported by:  Dawn Food Products        Caffe Culture  

© 2008 Allegra Strategies Ltd. No.1 Northumberland Ave, Trafalgar Square, London. WC2N 5BW