UK Retail Stars - Waitrose

Description:

Allegra Strategies’ comprehensive and definitive company profile of Waitrose provides a strategic and detailed analysis of the Waitrose brand and its activities in the UK, explaining the reasons for Waitrose’s success in the highly competitive UK grocery market.

The report is presented in full-colour graphical format, comprising qualitative and quantitative information, including customer and industry commentary and a concise Executive Summary.

The report is focused on the following aspects of Waitrose:

• Vital Statistics - Retail footage, number of stores, formats, new store openings, financial performance, latest company developments
• Competitive Position - Brand positioning and uniqueness of offer, profile of target customers, product segment authority, pricing strategies, marketing activities, benchmarking against key competitors
• Future Developments - Location strategy and new format development, company weaknesses and potential threats

Key questions addressed include:

• What are the key factors that explain Waitrose’s success?
• What competencies and capabilities sustain that success
• How is Waitrose shaping its competitive landscape?
• What do customers perceive as the core benefits of the Waitrose brand?
• What key lessons can other retailers learn from Waitrose’s strategy and culture?
• How do industry experts rate Waitrose?

Date of Publication: 02 June 2006

Sources of Information:

• Multiple site visits to a representative selection of Waitrose and competitor stores across the UK
• Extracts from more than 1,000 telephone interviews with UK households across a geographically representative sample covering age and income groups
• 100 in-depth interviews with Waitrose shoppers
• Interviews with industry professionals including: sector analysts, retail academics and store managers
• Internet and desk research including existing research, news articles and trade press, company and competitor websites, published financials, marketing and in-store promotional material

Number of Pages: 98 pages

UK Retail Stars Subscription (12 Reports): £2,500 + VAT (PDF or Hard Copy)
Single Report: £600 + VAT (PDF or Hard Copy)