UK Retail Stars - UK Supermarket Fashion

Description:

Allegra Strategies’ comprehensive and definitive insight report into UK Supermarket Fashion provides a strategic and detailed analysis of the three key players: Asda George, Tesco and Sainsbury’s Tu, explaining the reasons for the success of Supermarket Fashion in the highly competitive UK marketplace.

The report is presented in full-colour graphical format, comprising qualitative and quantitative information, including customer and industry commentary and a concise Executive Summary.

The report is focused on the following aspects of Asda George, Tesco and Sainsbury's Tu:

• Vital Statistics - Retail footage, number of stores, location types and formats, new store openings, financial performance, latest company developments
• Competitive Position - Brand positioning and uniqueness of offer, store environments, profile of target customers, product segment authority, pricing strategies, marketing activities, service levels, benchmarking against key competitors
• Future Developments - Location strategy and new format development, company weaknesses and potential threats

Key questions addressed include:

• What combination of factors makes Supermarket Fashion so successful?
• How are Asda George, Tesco and Sainsbury’s Tu shaping the competitive landscape?
• How is Supermarket Fashion evolving to meet changing UK customer needs?
• What do customers perceive as the core benefits and main advantages of Asda George, Tesco and Sainsbury’s Tu over rival brands?
• What main lessons can other retailers learn from the business models of Asda George, Tesco and Sainsbury’s Tu?
• What are industry leaders’ views regarding opportunities and threats for supermarket fashion?
• What is the outlook for Supermarket Fashion over the next five years?

Date of Publication: 5 May 2006

Sources of Information:

• 26 interviews with industry professionals and managers of major industry players, including: industry analysts, property analysts, operation directors, marketing managers, format directors, fashion buyers and merchandisers, leading retail academics and store managers
• 120 in-depth interviews with Asda, Tesco and Sainsbury’s shoppers
• Multiple site visits to a representative selection of Asda, Tesco and Sainsbury’s stores and competitor stores across the UK
• Internet and desk research including existing research, news articles and trade press, company and competitor websites, published financials, marketing and in-store promotional material
• Digital photography

Number of Pages: 132 pages

UK Retail Stars Subscription (12 Reports): £2,500 + VAT (PDF or Hard Copy)
Single Report: £990 + VAT (PDF or Hard Copy)