UK Retail Stars - Tesco

Description:

Allegra Strategies’ comprehensive and definitive company profile of Tesco provides a strategic and detailed analysis of Tesco’s products, services and retail activities in the UK, explaining the reasons for Tesco’s success in the highly competitive UK grocery market.

The report is presented in full-colour graphical format, comprising qualitative and quantitative information, including customer and industry commentary and a concise Executive Summary.

The report is focused on the following aspects of Tesco:

• Vital Statistics - Retail footage, number of stores, products and services, financial performance
• Competitive Position - Market share, presence and number of stores, specific layout per format, offer components, brand strategy
• Unique Tesco Characteristics - Store formats, price strategy, non-food, online offer, company weaknesses and potential threats

Key questions addressed include:

• What are the key factors that explain Tesco’s success?
• What competences and capabilities sustain that success?
• What do consumers perceive as the core benefits of the Tesco brand?
• How is Tesco changing the supermarket sector?
• What key lessons can other retailers learn from Tesco’s strategy and culture?

Date of Publication: September 2005

Sources of Information:

• Store Visits - Multiple site visits to a representative selection of Tesco and competitor stores across the UK
• Allegra Consumer Panel - Extracts from more than 15,000 telephone interviews with UK households across a geographically representative sample covering, age and income groups
• Customers Interviews - 45 face-to-face interviews with Tesco customers
• Desk Research - Existing research, Company accounts, News articles and trade press, The Internet and company web sites, Industry associations, Specific industry reports

Number of Pages: 103 pages

Price available on request

Formats Available: Hard copy or electronic version (PDF) available