UK Retail Stars - TK Maxx

Description:

Allegra Strategies’ comprehensive and definitive insight report into TK Maxx provides a strategic and detailed analysis of the TK Maxx brand, explaining the reasons for the success of the retailer in the highly competitive UK marketplace.

The report is presented in full-colour graphical format, comprising qualitative and quantitative information, including customer and industry commentary and a concise Executive Summary.

The report is focused on the following aspects of TK Maxx:

• Vital Statistics - Retail footage, number of stores, location types and formats, new store openings, financial performance, latest company developments
• Competitive Positioning - Brand positioning and uniqueness of offer, store environments, profile of target customers, product segment authority, pricing strategies, marketing activities, service levels, benchmarking against key competitors
• Future Developments - Location strategy and new format development, company weaknesses and potential threats

Key questions addressed include:

• What combination of factors makes TK Maxx so successful?
• How is TK Maxx shaping the retail fashion landscape?
• How is TK Maxx evolving to meet changing UK customer needs?
• What do customers perceive as the core benefits and main advantages of TK Maxx over rival brands? What is the outlook for TK Maxx over the next five years?

Date of Publication: 4 August 2006

Sources of Information:

• Interviews with industry professionals and managers of major industry players, including: industry analysts, property analysts, operation directors, marketing managers, journalists and store managers
• 100 in-depth interviews with TK Maxx shoppers
• Multiple site visits to a representative selection of TK Maxx and competitor stores across the UK
• Internet and desk research including existing research, news articles and trade press, company and competitor websites, published financials, marketing and in-store promotional material
• Digital photography

Number of Pages: 100 pages

UK Retail Stars Subscription (12 Reports): £3,500 + VAT (PDF or Hard Copy)
Single Report: £540 + VAT (PDF or Hard Copy)