UK Retail Stars - Primark

Description:

Allegra Strategies' comprehensive and definitive company profile of Primark provides a strategic and detailed analysis of the Primark brand and its activities in the UK, explaining the reasons for Primark's success in the highly competitive UK marketplace.

The report is presented in full-colour graphical format, comprising qualitative and quantitative information, including customer and industry commentary and a concise Executive Summary.

The report is focused on the following aspects of Primark:

• Vital Statistics - Retail footage, number of stores, location types and formats, new store openings, financial performance, latest company developments
• Competitive Position - Brand positioning and uniqueness of offer, store environments, profile of target customers, product segment authority, pricing strategies, marketing activities, service levels, benchmarking against key competitors
• Future Developments - Location strategy and new format development, company weaknesses and potential threats

Key questions addressed include:

• What combination of factors make Primark so successful?
• How is Primark shaping its competitive landscape?
• How is Primark evolving its offer to meet changing customer needs?
• What do customers perceive as the core benefits and main advantages of this retailer over rival brands?
• How do industry experts rate Primark?

Date of Publication: 14 February 2006

Sources of Information:

• 24 interviews with industry professionals and managers of major industry players, including: industry analysts, property analysts, industry associations, fashion buyers and merchandisers, leading retail academics and store managers
• 120 in-depth interviews with Primark shoppers
• Multiple site visits to a representative selection of Primark and competitor stores across the UK
• Internet and desk research including existing research, news articles and trade press, company and competitor websites, published financials, marketing and in-store promotional material
• Digital photography and store layout plans

Number of Pages: 105 pages

UK Retail Stars Subscription (12 Reports): £2,500 + VAT (PDF or Hard Copy)
Single Report: £540 + VAT (PDF or Hard Copy)