UK Retail Stars - Oasis

Description:

Allegra Strategies’ comprehensive and definitive insight report into Oasis provides a strategic and detailed analysis of the Oasis brand, explaining the reasons for the success of the retailer in the highly competitive UK marketplace.

The report is presented in full-colour graphical format, comprising qualitative and quantitative information, including customer and industry commentary and a concise Executive Summary.

The report is focused on the following aspects of Oasis:

• Vital Statistics - Retail footage, number of stores, location types and formats, new store openings, financial performance, latest company developments
• Competitive Positioning - Brand positioning and uniqueness of offer, store environments, profile of target customers, product segment authority, pricing strategies, marketing activities, service levels, benchmarking against key competitors
• Future Developments - Location strategy and new format development, company weaknesses and potential threats

Key questions addressed include:

• What combination of factors makes Oasis so successful?
• How is Oasis shaping the retail fashion landscape?
• What do customers perceive as the core benefits and main advantages of Oasis over rival brands?
• What are the prospects and challenges facing the Oasis brand?

Date of Publication: March 2007

Sources of Information:

• Interviews with industry professionals and managers of major industry players, including: industry analysts, property analysts, operation directors, marketing managers, journalists and store managers
• In-depth interviews with Oasis customers and non-customers
• Multiple site visits to a representative selection of Oasis and competitor stores across the UK
• Internet and desk research including existing research, news articles and trade press, company and competitor websites, published financials, marketing and in-store promotional material
• Digital photography

Number of Pages: 100 pages

UK Retail Stars Subscription (12 Reports): £3,500 + VAT (PDF or Hard Copy)
Single Report: £540 + VAT (PDF or Hard Copy)