UK Retail Stars - New Look

Description:

Allegra Strategies’ comprehensive and definitive company profile of New Look provides a strategic and detailed analysis of the New Look brand and its activities in the UK, explaining the reasons for New Look’s success in the highly competitive UK marketplace.

The report is presented in full-colour graphical format, comprising qualitative and quantitative information, including customer and industry commentary and a concise Executive Summary.

The report is focused on the following aspects of New Look:

• Vital Statistics - Retail footage, number of stores, location types and formats, new store openings, financial performance, latest company developments
• Competitive Position - Brand positioning and uniqueness of offer, store environments, profile of target customers, product segment authority, pricing strategies, marketing activities, service levels, benchmarking against key competitors
• Future Developments - Location strategy and new format development, company weaknesses and potential threats

Key questions addressed include:

• What combination of factors make New Look so successful?
• How is New Look shaping its competitive landscape?
• How is New Look evolving its offer to meet changing customer needs?
• What do customers perceive as the core benefits and main advantages of this retailer over rival brands?
• How is New Look rated by its peers?
• What main lessons can other retailers learn from the business model of New Look?

Date of Publication: 20 May 2005

Sources of Information:

• 21 interviews with industry professionals and managers of major industry players, including: marketing directors, brand managers, property directors, product development managers, retail directors, industry analysts and industry associations
• 42 face-to-face/telephone interviews with New Look customers
• Multiple site visits to a representative selection of New Look and competitor stores across the UK
• Internet and desk research including existing research, news articles and trade press, company and competitor websites, published financials, marketing and in-store promotional material
• Digital photography and store layout plans

Number of Pages: 89 pages

Price available on request

Formats Available: Hard copy or electronic version (PDF) available