UK Retail Stars - IKEA

Description:

Allegra Strategies’ comprehensive and definitive company profile of IKEA provides a strategic and detailed analysis of the IKEA brand and its activities in the UK, explaining the reasons for IKEA’s success in the highly competitive UK marketplace.

The report is presented in full-colour graphical format, comprising qualitative and quantitative information, including customer and industry commentary and a concise Executive Summary.

The report is focused on the following aspects of IKEA:

• Vital Statistics - Retail footage, number of stores, location types and formats, new store openings, financial performance, latest company developments
• Competitive Position - Brand positioning and uniqueness of offer, store environments, profile of target customers, product segment authority, pricing strategies, marketing activities, service levels, benchmarking against key competitors
• Future Developments - Location strategy and new format development, company weaknesses and potential threats

Key questions addressed include:

• What combination of factors make IKEA so successful?
• How is IKEA shaping its competitive landscape?
• How is IKEA evolving its offer to meet changing customer needs?
• What do customers perceive as the core benefits and main advantages of this retailer over rival brands?
• How is IKEA rated by its peers?
• What main lessons can other retailers learn from the business model of IKEA?

Date of Publication: 17 March 2005

Sources of Information:

• 35 interviews with CEOs, managing directors, senior managers and store managers of major UK homewares and furniture market players including leading homewares specialists, key department store and fashion retailers, main supermarkets, independent homewares retailers, homeware buyers and suppliers, industry analysts and experts
• 350 face-to-face/telephone interviews with customers across a variety of locations
• Multiple site visits to a representative selection of IKEA and competitor stores across the UK
• Internet and desk research including existing research, news articles and trade press, company and competitor websites, published financials, marketing and in-store promotional material
• Digital photography and store layout plans

Number of Pages: 97 pages

Price available on request.

Formats Available: Hard copy or electronic version (PDF) available.