UK Retail Stars - German Hard Discounters

Description:

Allegra Strategies’ definitive company profiles of the German Hard Discounters provides a strategic and detailed analysis of Aldi’s and Lidl’s activities in the UK, explaining the reasons for market out-performance in the highly competitive grocery market.

The report is presented in full-colour graphical format, comprising qualitative and quantitative information, including customer and industry commentary and a concise Executive Summary.

The report is focused on the following aspects of Aldi and Lidl:

• Vital Statistics - Estimated financial performance, number of stores, retail footage, new store openings, latest company developments
• Competitive Position - Brand positioning, pricing strategies, product range development, marketing activities, profile of core customers, extensive benchmarking against key competitors
• Future Developments - Location strategy and new format development, store numbers and sales growth forecasts, key challenges, weaknesses and potential threats

Key questions addressed include:

• What are the key factors that explain Aldi’s and Lidl’s emerging success?
• What competencies and capabilities sustain this success?
• What are the best estimates of the trading performance of Aldi and Lidl?
• What do customers perceive as the core benefits of shopping with Aldi and Lidl?
• What key lessons can other retailers learn from Aldi and Lidl?
• What are the five year market growth projections for Aldi and Lidl?

Date of Publication: 18 July 2006

Sources of Information:

• Multiple visits to a representative selection of Aldi and Lidl stores across the UK
• Extracts from more than 500 telephone interviews with UK households across a geographically representative sample covering age and income groups
• 100 in-depth interviews with Aldi and Lidl shoppers
• Interviews with industry professionals including: retailer senior management, district managers, senior research analysts and retail academics
• Internet and desk research including existing research, news articles and trade press, company and competitor websites, published financials, marketing and in-store promotional material

Number of Pages: 118 pages

UK Retail Stars Subscription (12 Reports): £2,500 + VAT (PDF or Hard Copy)
Single Report: £720+ VAT (PDF or Hard Copy)