UK Retail Stars - Asos

Description:

Allegra Strategies’ comprehensive and definitive insight report into ASOS.com provides a strategic and detailed analysis of the brand, explaining the reasons for the success of the retailer in the highly competitive UK marketplace.

The report is presented in full-colour graphical format, comprising qualitative and quantitative information, including customer and industry commentary and a concise Executive Summary.

The report will focus on the following aspects of ASOS:

• Vital Statistics - Financial performance and the latest company developments
• Competitive Positioning - Brand positioning and uniqueness of offer, profile of target customers, product segment authority, pricing strategies, marketing activities, service levels and benchmarking against key competitors
• Future Developments - New product and website development, company weaknesses and potential threats

Key questions addressed include:

• What combination of factors have made ASOS a high profile online fashion brand in the UK?
• How is ASOS evolving its operations to meet changing market conditions and customer needs?
• How does ASOS compare to its key competitors?
• What main lessons can other retailers learn from the business model of ASOS

Date of Publication: April 2007

UK Retail Stars Subscription (12 Reports) - £3,500 + VAT (PDF or Hard Copy)
Single Report - £540 + VAT (PDF or Hard Copy)