| The Role of Coffee Shops on the High Street 2010 | |
Coffee shops give welcome boost to UK’s High Streets
New report highlights the impact of coffee shops in helping local economies prosper
 New figures show the impact of coffee shops in maintaining the vibrancy of British town centres during tough economic times – with up to 25% of footfall made up by people out for a coffee. Almost 90% of local businesses questioned say the extra trade brings life to their high street and 40% say it gives them a direct lift in takings.
The Role of Coffee Shops on the High Street, 2010 offers a snapshot of High Streets as they adapt to changing consumer habits by becoming places for leisure, socialising and conducting business rather than simply being places for shopping. It’s the first-ever independent, in-depth examination of the role of coffee shops on the modern UK high street and was developed with the support of Starbucks to better understand the changing marketplace.
Areas covered include:
- Changing Face of the UK High Street
- The Scale of the Coffee Shop Market
- The Economic Impact of Coffee Shops
- The Social Impact of Coffee Shops
- Future Trends
The report makes the following conclusions about the future role of coffee shops on the high street:
- Creating a ‘dynamic High Street’ which offers consumers a vibrant experience is critical to the success of retail on the high street and local economy, these include a mix of outlets for both leisure, community and retail purposes
- Committing to greater involvement with the local community and local businesses strengthens the position of the coffee shop positions as a focal point of the high street
Jeffrey Young, Managing Director, Allegra Strategies commented: “High Streets have taken a battering during the recession and they have to adapt and innovate in order to survive and prosper. With more retail going on-line, successful local shopping is about creating a more diverse mix for people to meet and enjoy their leisure time. There’s no substitute for human contact, which goes some way to explain the phenomenal success of coffee shops.”
Darcy Willson-Rymer, managing director, Starbucks UK & Ireland said: “This report gives us vital insight into the changing high street and the behaviour of our customers. Local businesses understand the positive impact of Starbucks on the success of their neighbourhoods – in fact I’m often asked if we can open a store to help boost the vibrancy of a town centre. But it’s also clear that customers expect us to be part of their community and are asking us more than ever to become a focal point for meetings, conversations and volunteering. ”
Sources of information:
Consumer research
- 4,996 in-depth interviews with consumers
- 264 in-depth face-to-face interviews with consumers inside branded and independent coffee shops in 6 case study locations (Cobham, Bath, Glasgow, London, Manchester, Sheffield)
Business research
- 208 online surveys with independent coffee shop owners and managers
- 266 in-depth face-to-face interviews with business owners and managers of local businesses nearby 6 case study locations (Cobham, Bath, Glasgow, London, Manchester, Sheffield)
- 150 interviews with senior executives within coffee shop industry, Chambers of Commerce, planning authorities and planning agencies
Date of publication:
April 2010
Formats available:
Hard copy or electronic version (PDF)
Price:
£1,250 (PDF Corporate Licence)
For further information, please contact:
Anya Gascoine Marco
Head of Food and Beverage Insight
Tel. Direct: +44 (0)20 7691 8843
Email: agascoine@allegra.co.uk
Allegra Strategies Ltd
No. 1 Northumberland Avenue
Trafalgar Square
London WC2N 5BW
Tel: +44 (0)20 7691 8800
Fax: +44 (0)20 7691 8810
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