State of the Industry Survey 2008 - Insight and Thought Leadership Report from the Fashion and Retail Industry

Description

State of the Industry 2008 is one of the largest studies ever conducted with senior executives within the Fashion and Retail sector. The inaugural report is part of an independent annual research project conducted by management consultancy Allegra Strategies.

The report is part of Allegra’s How Women Shop! Series, one of the largest and most comprehensive studies of UK female shopping behaviour.

This report includes:

• Main business challenges facing the fashion and retail industry
• Perceptions about consumer behaviour
• Next “Must Have” Items
• Ethical and environmental concerns
• Social responsibility
• Importance of brand identity
• Sociological/consumer trends affecting the industry
• Forecasting for the year ahead

Date of Publication: February 2008

Sources of information:

• More than 85 in-depth interviews with key decision makers and industry experts including CEO, MD, Director-level or Senior Managers from leading retailers, PR, publishing, consultancy and trend-research companies. In addition, from the creative sector, participants included head designers, buyers, stylists and fashion editors.

Related Press Articles

• The Independent (View)
• Worth Global Style Network: WGSN article - from WGSN Daily Bulletin WGSN Daily Bulletin - February 8, 2008 INDUSTRY EXPERTS DOUBT IMPACT OF CELEBRITY TRENDS AND ETHICAL ISSUES ON UK CONSUMERS - SURVEY Fashion insiders believe that ethical considerations have little or no effect on UK consumers' spending and the celebrity-led fashion boom is on its way out, a recent survey has revealed. The research carried out by Allegra Strategies also confirmed that UK industry insiders are braced for tough trading conditions in the next 6-12 months. The results showed that 80% of participants agree that "environmental and ethical concerns are not important to (fashion) consumers" and 48% of those quizzed believe celebrity-led trends are in decline. The anonymous survey, which questioned CEOs, designers, creative directors, editors and stylists, also found contributors didn't believe that models are too young or too thin, with just 12% agreeing that models are underweight.

Formats Available: Hard copy or electronic version (PDF) available

Number of pages: 64