Description:

Allegra Strategies’ comprehensive study ‘Project RIS – Retail Internet Strategies for UK Retailers’ provides the most up-to-date insight available into the changing e-retail landscape. This includes insight into the key influences on Internet strategy amongst leading UK retailers; identifies areas of underperformance and opportunity for e-retail propositions; demonstrates success in key areas of e-retail through benchmark case studies and provides advice and recommendation on the managerial implications of these changes.

The report is presented in full-colour graphical format, comprising of qualitative information including industry commentary, benchmark case studies and a concise Executive Summary.

Key areas addressed include:

• The strategic rationale behind their determination of online presence
• The critical success factors for an effective online strategy
• The varying levels of maturity of UK retailer websites
• Issues and inhibitors in the market e.g. supply-chain management and logistics
• The expectations of customers in terms of website offerings and levels of service
• The level of integration between stores and their online offerings
• Case studies on the leading UK retail websites

Date of Publication: 20 April 2005

Sources of Information:

• Industry interviews with managing directors, senior managers, I.T. and strategy directors, retail analysts, consultancies, website design houses, suppliers of e-commerce technologies, and industry associations
• Internet and desk research including existing research, news articles and trade press, company and competitor website evaluation, published financials, marketing and in-store promotional material
• Analysis of Allegra Strategies’ consumer interviews database

Number of Pages: 85 pages

Formats Available: Hard copy or electronic version (PDF) available