Description:

Allegra Strategies’ in-depth, independent report on the execution of flagship stores in the UK , providing comprehensive insight into the role of flagship stores in successful UK retailer strategies .

The material is presented in an accessible, graphical format, providing insight into this retail concept.

This unique report examines the following aspects of flagship stores:

• Definition and criteria for a flagship store
• Main objectives of flagship stores
• Different approaches taken by retailers when developing flagship stores
• Key success components (physical and emotive) of flagship stores
• Impact of the flagship on other stores within the chain and on the overall retail brand
• Current and future trends in flagship store design
• Examples of best practice flagship stores in the UK
• Drawbacks and risks associated with flagship stores

Date of Publication: January 2005

Sources of Information:

• 75 interviews with industry professionals and managers of major industry players, including marketing directors, brand managers, property directors, store development managers, retail directors, flagship store managers, industry analysts, design consultancies, industry associations
• Multiple site visits to a representative selection of major flagship stores across the UK
• Existing research, including academic theoretical research, news articles and trade press, the Internet and company web sites, specific industry reports

Number of Pages: 150 pages