Description:

Allegra Strategies' definitive study on the UK Health and Fitness Club Market is the most comprehensive report ever produced on the UK's rapidly growing health and fitness club market. A definitive study based on interviews and analysis from industry leaders and the largest ever sample of fitness club members.

The material is presented in an accessible, graphical format, providing insight into this growing market. Areas covered in the report include:

• Market size and growth projections, charting the continued regional expansion of the major branded fitness chains
• Market segmentation, drivers of growth and future market evolutions
• Industry key success factors and potential obstacles to growth
• Detailed profiles, analysis, market shares and comparisons of the major branded chains
• Results from the largest national consumer sample to date on fitness club members' patterns of visits, preferences and trends as well as perceptions of the major chains
• Current and future trends in the health and fitness market
• Analysis of external market growth indicators including fitness equipment and US market development
• In-depth coverage of property issues, including rents and site availability and planning issues (London vs. the regions)

Date of Publication: 14 June, 2002

Sources of information:

• 186 in-depth interviews with industry leaders including: CEOs and Managing Directors, Marketing Directors, Club Managers and Fitness Instructors of the major UK health and fitness clubs, independent club owners and key suppliers, along with financial analysts and investors, property companies and other industry participants
• 4,065 consumer interviews in London and 18 other UK regions
• Desk research including: trade press, company financials and online data sources

Number of Pages: 343 pages

Formats Available: Hard copy or electronic version (PDF) available