Project Café9 Europe - European Coffee Shop Market

Allegra Strategies’ definitive study on the European branded coffee shop market

The most comprehensive research ever conducted on this fast developing market, focusing on the growth of branded chains across 22 countries: Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Republic of Ireland, Italy, The Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland and UK.

The study provides business managers, owners and investors with a detailed understanding of the opportunities and challenges faced by coffee operators in Europe and how each market is evolving.

Scope:

Focus on the major branded coffee shop chains and key suppliers including: Starbucks, Costa Coffee, Caffè Nero, Segafredo, Illy Caffè, Café Nescafé, McCafé, Caffè Ritazza, Coffeeheaven, Douwe Egberts, Tchibo, Kraft Foods and Lavazza.

Specific Issues:

• Impact of economic recession
• Market size and growth forecasts
• Drivers and inhibitors of growth
• Detailed profiles, analyses, market positioning and comparisons of the major coffee chains across each country
• Consumer coffee consumption trends for each market
• Comparison of coffee beverage prices across Europe
• Key success factors for coffee operators
• Forecast market developments

Methodology:

• 324 in-depth interviews with industry leaders, including CEOs and Managing Directors of the major coffee chains, key suppliers, industry associations and other industry participants
• Desk research including trade press, company financials and online data sources

Table of Contents: For detailed information on the contents, click here

Date of publication: 5 October, 2009

Number of Pages: 762

Formats Available: Hard copy or electronic version (PDF)

Price:
£3,500 (Hard Copy)
£4,500 (PDF Corporate Licence)
+ 15% VAT (UK clients only)
Country reports available on request

Contact for Further Information:

Jeffrey Young
Managing Director
Tel Direct:  +44 (0)20 7691 8830
Email: jyoung@allegra.co.uk