Description:

The most comprehensive report ever produced on the New Media advertising market. A definitive study based on interviews and analysis from industry leaders and unprecedented consumer research.

The material is presented in an accessible, graphical format, giving an insightful view of this emerging market. Areas covered in the report include:

• Current size and projected growth of the UK new media advertising market 
• Market characteristics and benefits of new media advertising 
• Main drivers and potential inhibitors to growth 
• Industry key success factors 
• Latest advertiser perspectives and levels of satisfaction with online advertising  
• Factors influencing UK advertisers to increase online advertising spend 
• Effectiveness of online advertising campaigns relative to other media formats 
• Consumer perceptions, acceptance and recall levels of new media ad formats

Date of Publication: July 17, 2001

Sources of information: 

• 170 in-depth interviews with industry players, including 65 leading global and UK advertisers, major online and offline publishers, leading UK advertising agencies, media buying houses, major ad networks, technology providers, telecom operators, industry associations and government bodies
• 1,525 person-to-person interviews with consumers throughout the UK, covering a highly representative sample of UK Internet users
• Internet site research of major UK sites, advertisers and ad formats
• Desk research including news articles, trade press, Internet and company web sites
• Additional information provided by participants, case studies and company data

Number of Pages: 416 pages

Formats Available: Hard copy or electronic version (PDF) available