How Women Shop!™ 2008 - UK Female Fashion Shopping Behaviour & Trends

How Women Shop!™ is the most comprehensive source of insight into women's fashion shopping behaviour and trends. Utilising the most up-to-date consumer research, coupled with careful strategic retail and fashion analysis, How Women Shop!™ is the definitive guide to the shopping habits and patterns of British women in the UK. An indispensable business development tool for leading industry decision makers, How Women Shop!™ is the leading publication for the fashion and retail industry, vital to fashion brands and retailers currently operating within the UK, as well as those intending to enter the market.

An on-going series, How Women Shop!™ is currently an annual publication. Each edition concentrates on new aspects current within the industry, as well as updates on the key data gathered each year.

Key topics covered include:

• Browsing and buying behaviour of UK females
• Retailer preferences across clothing, footwear and lingerie
• Frequency and magnitude of spend
• Volumes purchased
• Levels of shopping around
• Customer ‘mindshare’ of favoured brands
• Pricing and value perceptions
• Customer issues and frustrations
• Home shopping and the impact of the Internet
• Favoured media among demographic groups
• Key shopping personalities
• Identify market and brand leaders and understand the competitive environment

Sources of information:

• Consumer research: in depth qualitative and quantitative interview with 1050 consumers
• Allegra State of the Industry survey of 85 industry leaders (including MDs, senior buyers, designers, PR executives, editors, trend-forecasters, marketing/retail directors and retail analysts, among others)

For more information on this report please download an extract from the Table of Contents

Date of Publication: March 2008

For more information about a subscription to the How Women Shop!™ Series or to purchase the report please call: +44 (0) 20 7691 8800