Allegra Strategies’ comprehensive and definitive insight report on Zara provides a strategic and detailed analysis of the Zara brand, the flagship brand of Inditex Group, explaining the reasons for the success of the retailer in the highly competitive global marketplace.

The report is presented in full-colour graphical format, comprising qualitative and quantitative information and a concise Executive Summary.

Key objectives:

• Deliver a strategic and detailed analysis of Zara, the largest of the 8 Inditex brands
• Explain the key reasons behind Zara’s execution excellence and global success

Scope:

• Vital statistics: number of stores and retail surface area, Inditex and Zara financials, price comparison with key UK competitors
• Inditex business model
• Zara store design and feel
• Visual merchandising and window dressing
• Product design, buying and logistics
• Marketing and online presence
• International expansion, review of international partnership agreements

Number of Pages: 109 pages

Date of Publication: November 2010

For further information, please contact:
Emily Stella
Business Analyst
Tel. Direct: +44 (0)20 7691 8847
Email: estella@allegra.co.uk

Allegra Strategies Ltd
No. 1 Northumberland Avenue
Trafalgar Square
London WC2N 5BW
Tel: +44 (0)20 7691 8800
Fax: +44 (0)20 7691 8810