Ethical Consumer Series - Project Ethical Branding - Insight and Thought Leadership Report

Description:

Allegra’s independent report on the importance and impact of ethical branding and corporate social responsibility in the Food & Beverage market.

The report is part of Allegra’s Food Strategy Forum, an annual research and Think Tank programme.

Areas covered in the report include:

• Dimensions of an ethical brand
• Role of ethical brands and the link to business performance
• Most important ethical initiatives
• Key business challenges and risks when investing in ethical brands and CSR initiatives
• Consumer perceptions of ethical brands and the impact this has on purchase behaviour
• The role of business ethics within the supply chain
• Best practice execution of ethical branding
• Future perspectives

Date of Publication: January 2008

Sources of information:

• More than 40 in-depth interviews with key decision makers and industry experts mainly within the areas of marketing, CSR, supply chain management and business development
• Online survey with 187 senior executives in the Food & Beverage Market

Formats Available: Hard copy or electronic version (PDF) available

Number of pages: 63

Price: £550 + VAT