Jeffrey Young founded Allegra Strategies Limited in September 1998. Jeffrey holds a business degree in Finance and Economics and an MBA (with Distinction) from the University of Houston. Jeffrey has worked within research and strategy consulting for the past 12 years having managed an extensive range of research projects within the retail, leisure and consumer lifestyle sectors and plays a hands on role in Allegra’s consumer research teams.

Prior to setting up Allegra Strategies, Jeffrey spent 3 years as a strategy consultant with London-based Burlington Consultants and as a freelance consultant with Roland Berger & Partners. Jeffrey's early career began in the hospitality industry where he completed studies at the Ryde College of Hotel and Catering Management in Sydney, NSW Australia.

Jeffrey also holds directorships in recruitment firm, Maverick Human Resources Limited and Australian Business, a business networking organisation affiliated with the Australian High Commission.

Jeffrey is frequently invited to feature on TV, BBC radio and in mainstream newsprint to provide commentary and analysis on major UK retail trends.

Steve Gotham, Projects Director

Steve joined Allegra in September 2005. Prior to this he was the leading senior retail analyst with Verdict Research, where he was a key media spokesperson and had overall responsibility for the output of the analysis team. Steve's early career began with J Sainsbury plc, first in researching new store locations for Sainsburys and Homebase, and then subsequently managing the provision of a wide array of competitor intelligence. In total, Steve has over 20 years of retail analysis experience.

Steve has a Management MBA from City University and a BA in Economics & Geography from Exeter University.