Project Café 11 Europe
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Allegra Strategies Ltd

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Project Café 11 Europe

European Coffee Shop Market

Allegra Strategies is proud to release the most comprehensive research ever conducted on the fast developing European branded coffee shop market.

The ProjectCafé11 EU report focuses on the growth of branded chains across 22 countries: Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Republic of Ireland, Italy, The Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland and UK.

Allegra interviewed 304 senior representatives from major coffee shop brands to produce this in-depth study, providing business managers, owners and investors with a detailed understanding of the opportunities and challenges faced by coffee operators in Europe and how each market is evolving.

The report explores the following

  • Market size and growth forecasts
  • Drivers and inhibitors of growth
  • Detailed profiles, analyses, market positioning and comparisons of the major coffee chains across each country
  • Consumer coffee shop trends for each market
  • Comparison of coffee beverage prices across Europe
  • Key success factors for coffee operators
  • Forecast market developments and trends


Interviews with CEOs, managing directors, senior managers and store managers of major industry players, including:
  • leading European coffee and food-focused chains
  • major coffee roasters and key equipment suppliers
  • non-specialist players including department stores, supermarkets, bookstores
  • leading property companies, letting agents and landlords

Formats Available

Hard copy, electronic (PDF) or interactive version


Hard copy (1 licence): £4,000 +VAT
PDF (3 user licences): £4,500 +VAT
Interactive (5 user licences): £6,000 +VAT

Country segment reports (minimum four countries) available on request - price on application Interactive (6+ user licences): £7,500 +VAT* (UK clients only)

Date of Publication

24 November 2011